.col-retail-ww,
.col-retail-eu,
.col-retail-jp,
.col-retail-us {
    display:none !important;
}

body.user-retail-EU .col-retail-ww,
body.user-retail-JP .col-retail-ww,
body.user-retail-US .col-retail-ww {
    display:none !important;
}

body.user-retail-EU .col-retail-eu {
    display:block !important;
}

body.user-retail-JP .col-retail-jp {
    display:block !important;
}

body.user-retail-US .col-retail-us {
    display:block !important;
}

.single-product p.price:before {
    content: 'Wholesale price: ';
    font-weight: 500;
}

.single-product p.retail-price {
    font-size: 1.1em;
}